The Importance of Drone Technology in Real Estate

“You’re not just selling homes, you’re selling a lifestyle”

By Stephanie Reid

As the spring and summer homebuying season gets underway, drones may soon be a more common sight flying above homes on the market. Drones are streamlining the buying and selling process by providing more visual information at a reasonable cost.

Marketing a real estate property is one of the most difficult things to do in business today. Online listings generate most of the leads and because of this, the competition is brutal. Almost every property buyer today begins their search online so it can be really hard to stand out from the saturated market. Drone photography and video is a great addition to set real estate listings apart from the rest. More and more real estate professionals are turning to drone photography and videos to better market their listings.

Since drones are still a relatively new and trendy technology, they bring a lot of buzz to listings and can raise and agent’s profile. While this technology is novel right now, it has signs of becoming the industry standard. In the near future, listings not utilizing drone technology will stand out negatively because everyone else will be doing it. Property buyers will come to expect aerial views of the property and the surrounding area, much like they expect professionally shot photos are now.

In the near future, listings not utilizing drone technology will stand out negatively because everyone else will be doing it.

Any opportunity you have to further educate the buyer to the property they’re purchasing is a win-win for everybody. Video tours  filmed by drones can help buyers get a better idea of what a property “feels” like before they even step foot on the property. For example, a drone can give buyers a feel for what the approach to the house looks like by flying along a driveway towards the front door. In turn, as a closing shot, the drone can take off from the home’s backyard and fly over the surrounding neighborhood to give potential buyers a better view of the area. This appeals to the emotional aspects of the homebuying process. Afterall, you’re not just selling homes, you’re selling a lifestyle. People want homes that give them an emotional response, and drones really help with that.

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