How the Use of Technology Enables Better Business Decisions

By Aubrey Chalene

Investing time and money in new and emerging technologies can be risky. You may ask yourself (and your colleagues) the following questions: 

 Will it be worth it? 

Can we predict its return of investment?

Could this just be another waste of money? 

Will we have the same success that this other company had?


Taking a gamble on up-and-coming technologies can be scary, but did you know they can also be sustainable financially and environmentally? Keep scrolling for more. 

The pressure to prioritize sustainability comes from many sources: 

  1. Competition
  2. Customers
  3. Investors
  4. Employees
  5. Non-government organizations (NGO)
  6. Regulations


It’s no surprise that today, 90% of CEOs say that sustainability connects them to success. Additionally, 7,600 Amazon employees continually ask how the company addresses its environmental impact. 

Here’s a strong example of a company using technology to decrease water waste and costs. 

Lowe’s serves more than 17 million customers in the United States, Canada and Mexico. Water is scarce in many of the communities in those countries. The home improvement superstore invested in a technology-enabled irrigation solution to reduce water waste, reduce associated greenhouse gas emissions, and increase operational efficiencies. 

The solution they chose to implement was the HydroPoint smart irrigation with AT&T. The solution provides crucial information to Lowe’s through sensors to a climate analysis system. 

And another one…

AT&T is doing big things when it comes to making an environmental impact. Using expertise AND technology (including the traditional cellular network), they developed a system in which the company Grind2Energy, a food waste recycling system, can collect, organize, and analyze the data required for Grind2Energy to monitor their environmental scopes through an online dashboard.

At the end of the day, it’s all about simplifying a process, whether the process benefits the business, employers, environment, or all three combined. 

How is your business simplifying its own workstreams through technology? We’d love to hear from you in the comments. 


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